SavingStar is a digital coupon and promotion program that offers deals and gathers individual shopper data across many retailers and brands. This allows users to communicate online with other users. This enables the users to share any nice updates with the other users through this app. Within 2 years this app have gotten 2 Million users. This kind of shopping style becoming more trendy, and is also able to have the same level with other social media apps. This apps does make people's life easier by buying things online and also able to get at a lower price. Therefore this social media app is able to compete with other growing social networks.
Source: http://adage.com/article/cmo-strategy/savingstar-expands-walmart-target-dollar-stores/294007/
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