As can be seen that Facebook user has been decreasing if compared to previous years. This is because many new social apps appear to be successfully attract smartphone users to use it. Therefore Facebook has develop a new app called " App Link" that enable other develop to advertise under Facebook and this can pull back the lost users back into Facebook. Developers have already found that Facebook's mobile app install ads can drive a massive number of installs which is 350 Millions in the month of April. Not only that, the developer allows " App Link" to keep track on user who visited the particular interest of website and will keep update that particular user.
Source: http://techcrunch.com/2014/07/01/facebook-starts-using-app-links-to-get-you-back-into-apps/
Source: http://techcrunch.com/2014/07/01/facebook-starts-using-app-links-to-get-you-back-into-apps/
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