Sunday, 6 July 2014

Mobile App "Yo" might be big

                     A recent article on mobile app Yo stated that many were complaining about the functionality of Yo, which simply allows you to message the word Yo to your friends, and basically that’s it and I mean THAT’S IT!
                Because of this only one function in Yo, As with most new ideas, people across social media were swift in dismissing Yo. However, legendary venture capitalist Marc Andreessen thinks the naysayers should be a bit more open-minded.
                  What he meant was to see the big picture. In this article too there is an example relating to missed calls. A missed call is a telephone call that is deliberately terminated by the caller before being answered by its intended recipient, appearing as a "missed call" on the receiver's cellphone. In Bangladesh, missed calls generate up to 70% of cellular network traffic at all given time. The Cellular Operators Association of India, COAI, has instituted a case to comprehend the profits implications of missed calls in India. Weird enough, the losses of up to 30%  in industry are made by missed calls. Companies are using this so called “tool” to generate profits.
              Hence, it is not the time to protest on the Yo yet.  Yo is an instant one-bit communication where it can be Yes or no, Yo or no yo


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